We’re Drowning in Subscriptions

We are overwhelmed by the number of subscriptions we have to keep track of. From streaming services to magazine subscriptions, it can be difficult to keep up with all the payments and renewals. It’s time to take control and get organized!

#Drowning #Subscriptions

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MpVpRb

And the article is behind a paywall

Subscriptions suck

blatantninja

For streaming, the solution is simple. Ban vertical integration (just line they did for movies 100 years ago) and exclusive content contracts

flirtmcdudes

The irony of this article being behind a subscription is utterly hilarious

idvnno

The part I’ve been finding frustrating lately is how the movies you wanna watch are always jumping on and off the platform. The amount of times I’ve wanted to see a specific movie that I know is on Netflix only for it to be gone when I actually want to watch it is so rage inducing

TreeHuggger77

I feel like we’ve come full circle

strolpol

Why sell you a thing one time when they can just latch themselves onto you and drain you for years instead

Infernalism

Yarr, there be a solution to all that.

Disastrous_Brick4668

The fact that you used to have to pay AND had commercials is crazy to me

Streaming taught us we don’t have to pay to watch commercials anymore.

googler_ooeric

Ahoy me mateys

Not-Always-On

I’m on a rotation of subscriptions. That is until they start making it longer than a month.

littleMAS

I thought about a great subscription scam, taking people’s financial information then charging them a monthly fee to see it all. I would call it ‘Fraud and Extortion’ and be beyond the law. Unfortunately, credit bureaus beat me to it. /s

champion1day

And that’s why I returned to the high seas again

FerociousPancake

You will own nothing and you will be happy about it

TheSchlaf

From the Article:

It’s been more than a decade since the Internet generation became accustomed to paid subscriptions with Amazon Prime, Hulu and Netflix. It made sense when Apple Music and Spotify joined in, charging for unlimited music streaming. Some people even got into box subscriptions through the likes of beauty and trinkets box FabFitFun or grooming products box DollarShaveClub.

But the subscription economy has finally gone too far. It has now expanded to include free iced tea with a $11.99 monthly Panera subscription, free delivery of 7-Eleven snacks for $5.95 a month or Chinese-American food from PF Chang’s for a monthly $6.99. It doesn’t end there. Companies from Sweetgreen Inc. to Sephora now offer subscriptions for discounts on orders or free same-day delivery.

If it feels like you’re drowning in subscriptions, you aren’t wrong. It’s hard to keep track and, even if you do, you may eat at Panera a lot less than you thought after the first few months of guzzling free tea. For some companies, that’s part of the calculation, plus there’s the bonus of scooping up data on consumers while having them pay for the privilege of free delivery. What a steal!

For retailers, subscription programs as opposed to free rewards programs make business sense. But at a time when people are cutting back on their spending, retailers have a higher bar to jump to convince stretched consumers to spend extra cash amid all the subscription noise.

So why are you suddenly seeing everyone offer some kind of subscription program? There’s a few reasons. The cost to lure in new customers has skyrocketed over the last couple of years as companies and states curb data tracking. Apple Inc.’s mobile operating software allowed customers to opt-out of tracking, limiting how much data marketers collect. Mozilla and Google started to phase out third-party cookies on their networks, further curtailing data collection. California passed a privacy law in 2018, which set a precedent that other states have followed.

Companies cut off from their old data pipes are looking for new ways to learn about us and sell us things. That means they need more data collected directly from us and with our consent. Turns out that subscription programs not only allow them to get our consent to share our information, but we also agree to pay them for that data in return for free perks.

Amazon.com Inc.’s Prime membership has proven to the industry that subscription programs are a great money maker. Amazon instantly added billions of dollars to its subscription revenues when it raised the cost of Prime last year from $119 to $139 for US members. Companies new to the subscription game are seeing results too: Sweetgreen co-founder Nicolas Jammet told investors in December that Sweetpass subscribers made about five more transactions during their one-month pilot last year than they had previously.

The hope for companies is that super-users are balanced off by those who don’t quite use the subscription perks as much. So maybe a portion of shoppers rack up purchases at 7-Eleven and get the full bang for their buck; another chunk passively pays for the subscription and forgets to use it. Retailers and restaurants have pretty decent odds that people will subscribe and forget. Market research firm C+R Research found last year that people pay an average of $219 a month in subscriptions, over $100 more than they estimated.

As people return to working from an office and seeing friends in person, the hope is that subscriptions will help drive routine purchases. But many pre-pandemic routines are gone. Most people have hybrid work schedules where they’re in an office for part of the week and working from home part of the week. Maybe a Sweetgreen subscription worked in the old days of a traditional workweek, but these days? Not so much when you can make a salad at home and you’ve just splurged on an upcoming summer trip.

Even for those subscriptions that we absolutely want, the preponderance of choice can be bewildering. With Showtime’s Yellowjackets; HBO Max’s Succession; and Apple TV+’s Ted Lasso all premiering at the same time, plus live sports and (of course) Netflix, you will easily find yourself shelling out more than $100 to enjoy your evening favorites. And then, there’s the kids’ subscriptions. Not the cheaper, unbundled future people were hoping for.

With a looming economic downturn, people are looking to cut costs, opting for cheaper alternatives and dropping little luxuries. Add to that subscription fatigue, and companies will need to think more creatively about how they can help consumers save either time or money. It’s finally time for the subscription economy to go into reverse.

LogRepulsive5113

Modern day cable TV

VegansAreRight

Hello again Pirate Bay, old friend.

NoWayNotThisAgain

It’s just going to get worse. They’re experiment with subscription vehicle options. Right now it’s non-essentials like remote start… but just wait. Essentials are coming. They don’t want to sell you a product. They want you legally committed to a revenue stream.

rushmc1

Those of us who refuse to play that game aren’t.

cellsinterlaced

The article:

It’s been more than a decade since the Internet generation became accustomed to paid subscriptions with Amazon Prime, Hulu and Netflix. It made sense when Apple Music and Spotify joined in, charging for unlimited music streaming. Some people even got into box subscriptions through the likes of beauty and trinkets box FabFitFun or grooming products box DollarShaveClub. But the subscription economy has finally gone too far. It has now expanded to include free iced tea with a $11.99 monthly Panera subscription, free delivery of 7-Eleven snacks for $5.95 a month or Chinese-American food from PF Chang’s for a monthly $6.99. It doesn’t end there. Companies from Sweetgreen Inc. to Sephora now offer subscriptions for discounts on orders or free same-day delivery.

If it feels like you’re drowning in subscriptions, you aren’t wrong. It’s hard to keep track and, even if you do, you may eat at Panera a lot less than you thought after the first few months of guzzling free tea. For some companies, that’s part of the calculation, plus there’s the bonus of scooping up data on consumers while having them pay for the privilege of free delivery. What a steal!For retailers, subscription programs as opposed to free rewards programs make business sense. But at a time when people are cutting back on their spending, retailers have a higher bar to jump to convince stretched consumers to spend extra cash amid all the subscription noise.

So why are you suddenly seeing everyone offer some kind of subscription program? There’s a few reasons. The cost to lure in new customers has skyrocketed over the last couple of years as companies and states curb data tracking. Apple Inc.’s mobile operating software allowed customers to opt-out of tracking, limiting how much data marketers collect. Mozilla and Google started to phase out third-party cookies on their networks, further curtailing data collection. California passed a privacy law in 2018, which set a precedent that other states have followed.

Companies cut off from their old data pipes are looking for new ways to learn about us and sell us things. That means they need more data collected directly from us and with our consent. Turns out that subscription programs not only allow them to get our consent to share our information, but we also agree to pay them for that data in return for free perks. Amazon.com Inc.’s Prime membership has proven to the industry that subscription programs are a great money maker. Amazon instantly added billions of dollars to its subscription revenues when it raised the cost of Prime last year from $119 to $139 for US members.

Companies new to the subscription game are seeing results too: Sweetgreen co-founder Nicolas Jammet told investors in December that Sweetpass subscribers made about five more transactions during their one-month pilot last year than they had previously.The hope for companies is that super-users are balanced off by those who don’t quite use the subscription perks as much. So maybe a portion of shoppers rack up purchases at 7-Eleven and get the full bang for their buck; another chunk passively pays for the subscription and forgets to use it. Retailers and restaurants have pretty decent odds that people will subscribe and forget. Market research firm C+R Research found last year that people pay an average of $219 a month in subscriptions, over $100 more than they estimated.

As people return to working from an office and seeing friends in person, the hope is that subscriptions will help drive routine purchases. But many pre-pandemic routines are gone. Most people have hybrid work schedules where they’re in an office for part of the week and working from home part of the week. Maybe a Sweetgreen subscription worked in the old days of a traditional workweek, but these days? Not so much when you can make a salad at home and you’ve just splurged on an upcoming summer trip.

Even for those subscriptions that we absolutely want, the preponderance of choice can be bewildering. With Showtime’s Yellowjackets; HBO Max’s Succession; and Apple TV+’s Ted Lasso all premiering at the same time, plus live sports and (of course) Netflix, you will easily find yourself shelling out more than $100 to enjoy your evening favorites. And then, there’s the kids’ subscriptions. Not the cheaper, unbundled future people were hoping for.With a looming economic downturn, people are looking to cut costs, opting for cheaper alternatives and dropping little luxuries. Add to that subscription fatigue, and companies will need to think more creatively about how they can help consumers save either time or money. It’s finally time for the subscription economy to go into reverse.

SailorMea101

Got my digital antenna hooked up today! Just cancelled you tube tv, goodbyeeeeee!

alanltycz

That’s why we pirate 🏴‍☠️

LiberalFartsMajor

And it’s still cheaper than cable.

WestFizz

“You’ll own nothing, and like it!”

k_ironheart

This is what our whole economy is shifting towards. You own nothing, and you only ever lease stuff out through subscriptions.

And people fall for it because they don’t think the total cost they’re spending, just the small increments every month.

Zombienerd300

Personally I prefer the many subscriptions that I could pay for one month a year than having to pay $20 for a movie ticket or $30 for a physical disc (UHD version) or $100+ for cable.

Fuck all that shit. I’ll binge all of HBO Max in 1 month.

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